Tuesday, July 09, 2013

Must-watch: GoldieBlox squash gender stereotypes

Speaking of empowering young women, my heart burst with such joy when I came across this video a few days ago. The video is the brainchild of GoldieBlox, a recently launched toy company aimed at getting girls excited about building, and features pint-sized girls who pack a powerful punch.

"More than a princess. We are the champions." the girls sing to the tune of -- you guessed it! -- Queen's 1977 classic. Riding on skateboards and bikes, the girls descend on the "pink aisle" of a Toys 'R' Us as they deliver perhaps the video's most powerful message, says engineer and GoldieBox founder Debra Sterling, who's made it her mission to expose every girl to engineering

"The odds are against us. We've been told that GoldieBlox can't survive in mass stores next to Barbie. Convention says that engineering toys for girls are a 'niche' for the affluent, and for the internet. Together, we must prove convention wrong,"

Inspiring, isn't it? You can watch more videos on GoldieBox's YouTube channel and learn more about the company on their official website. BRAVO!!! xoxo

[Via Huffington Post]


  1. i love this! Little girls definitely need to be given options beyond the princess doll and this toy is great for encouraging different kinds of play!

    Chic 'n Cheap Living

  2. I don't know about these. I mean, I think it's great to have another option for girls than just gender stereotyped toys. But I have two boys and a girl, and I can tell you they all play with a wide range of toys. My six year old son went to a STEM camp this summer (Science Technology Engineering Math) called Camp Invention. It was pretty evenly split between girls and boys as participants. There are a lot of girls out there who are being encouraged to break down gender stereotypes without the help of gender specific toys.

  3. What a great idea–and seriously, doesn't that look like fun to play with?

  4. That's really cool indeed! And I loved that video for it as well<3


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