Stop The Beauty Madness ad campaign? The campaign aims to reclaim standards of true beauty through its series of 25 advertisements and combat society's unrealistic standards and expectations.
If the brutally honest messages on the ads make you feel like you've just been sucker punched in the gut, it's no mistake, says founder Robin Rice.
"We look at beauty magazines and fashion photographs and whether we theoretically believe in them or not, we've seen so many of them and they've been put into exactly the right light and ratio that something inside of us has said 'That's beautiful,'" says Rice. "Whether or not we believe in it intellectually, something deeper has set in and we compare ourselves to that."
[Via Huffington Post]