Lane Bryant's new ad campaign? The clothing retailer first debuted their #PlusIsEqual campaign in seminal fashion bible Vogue's September issue, which featured top models wearing the brand's fall 2015 collection.
The fashion-forward ads feature taglines such as "Let's Represent," "our size women" and encourages all of us to picture a world in which labels don't exist.
"We're proud, strong, fashion forward, stylish," says model Candice Huffine. "Same as anyone else, with extra curves."